Adaptive Intelligence · Vocabulary
Speak your language. Not ours.
Choose your business model and rename any term. Every screen, brief, and Atlas answer rewrites itself in your vocabulary — no configuration tickets.
Business Model
Active: ◐ BPO — Contact Center / Back Office
Executive Vocabulary
Rename any term across the platform
Customer
Who you serve. Atlas, KPIs, and briefs all resolve to this term.
Unit of Work
What you process — a claim, order, ticket, case, etc.
Channel
How customers reach you or work is delivered.
Supplier
Upstream party — vendor, provider, carrier, partner.
Agreement
Contractual artifact — plan, policy, account, subscription.
Transaction
Commercial event — premium, sale, trade, shipment.
Facility
Physical or virtual locus — site, store, branch, plant.
Team
Delivery group — team, squad, crew, cell.
Leader
People manager — supervisor, lead, manager.
Executive
Executive sponsor — director, VP, head of.
Line of Business
Top revenue grouping — LOB, practice, program, division.
Business Unit
Org grouping above LOB — BU, department, sector.
Atlas now speaks your language.
Every brief, recommendation, and KPI label resolves through your vocabulary. No ticket. No engineering. No re-training your team.